The marks, and how to use them.
Everything here is free to use when you are writing about Bodhya, running an event with us, or listing us as a partner. Please use the files as they are.
Logo files
Two marks: the wordmark, which carries the name, and the icon on its own for small or square spaces. Each comes in terracotta, ink, and cream — as SVG for print and design tools, and as transparent PNG for everything else.
Wordmark — terracotta
The primary logo. Use this wherever there is room for the name, on light or cream grounds.
Icon — terracotta
The mark without text, for avatars, favicons, stickers, and anywhere square.
Wordmark — ink
For single-colour printing, documents, and anywhere colour would compete with the page.
Icon — ink
The single-colour icon, for stamps, embroidery, and one-ink print.
Wordmark — cream
The reversed logo. Use it on ink, teal, terracotta, or a dark photograph.
Type
Six faces, all open-licensed and all on Google Fonts. The Hindi pair is separate because none of the Latin faces carry Devanagari — both are built into Figma, Canva, and Inkscape, so print and social work can use the same type as the site.
Colour
Terracotta and cream are the brand. Teal, mustard, and ink carry the rest of the system.
The primary accent. On the cream-tint ground it steps down to #8E433C for contrast.
The secondary accent: section numbers, links in body copy, the utility bar.
Tertiary. Only ever on teal or ink — it fails contrast on anything light.
Body text, the footer ground, and dark buttons.
The page ground, and text on any dark ground.
Alternating section bands and inset note blocks.
Long-form paragraph text, a shade softer than ink.
Mono labels, metadata, and dates.
A few rules
Please do
- Leave clear space around the mark, at least the height of the B on every side
- Use the SVG wherever the medium allows it — it stays sharp at any size
- Pick the variant that suits the ground: terracotta or ink on light, cream on dark
- Write the name as “Bodhya”, in sentence case, with no full stop
Please don't
- Stretch, rotate, crop, or add effects to the mark
- Recolour it outside the three variants above
- Place the terracotta mark on a dark or busy ground — use the cream one
- Rebuild the wordmark by setting “Bodhya” in a font
Need a format we haven't put here?
Tell us what you need it for and we'll send it over — a different size, a print-ready file, or a photograph for an article.